W. Edwards Deming

"If you can't describe what you are doing as a process, you don't know what you're doing. "

"It is important that an aim never be defined in terms of activity or methods. It must always relate directly to how life is better for everyone. . . . The aim of the system must be clear to everyone in the system. The aim must include plans for the future. The aim is a value judgment. "

"It is not enough to do your best you must know what to do, and *then* do your best. "

"It is not necessary to change. Survival is not mandatory. "

"Learning is not compulsory... neither is survival. "

"What we need to do is learn to work in the system, by which I mean that everybody, every team, every platform, every division, every component is there not for individual competitive profit or recognition, but for contribution to the system as a whole on a win-win basis. "